A trademark is a distinctive sign by which one intends to announce oneself to the world and distinguish oneself from others. In most cases a trademark indentifies the business it belongs to, the producer of the product, the provider of the services or simply the sender of the message. However, trademarks have far wider functions than mere identification or separation of the producers or products. Very frequently a trademark itself has a certain value which increases the importance of an organization’s services to the consumers or the product.
The aim of this edition is to investigate the origin and nature of trademarks, the ways of rendering meaning, the possibilities of trademark classification and to present the historical and qualitative development of Lithuanian trademarks.
The year 1961 saw the establishment of the Design department, then called the Department of Artistic Construction of Industrial Products, at the Vilnius Academy of Art. Marking this occasion, one of the 2011 issues of Acta Academiae Artium Vilnensis is dedicated to texts on design, which span both Lithuanian and international contexts.
This book opens up a new field of discussion at the crossroads between contemporary art and critical tourism.